It’s a revenue opportunity that doesn’t require selling ads or taking users’ data, and it’s also a revenue opportunity that - if consummated on the web and not in an app - the platforms can keep more of. ET You’re reading a free article with opinions that may differ from The Motley Fool’s Premium. However, the example that TikTok is setting shows Facebook and the other social networks that in-app payments and purchases are a very real and very significant revenue opportunity, if they can make them work on their platforms. Snap Market Cap 17B Today's Change () Current Price 10.51 Price as of June 6, 2023, 4:00 p.m. Essentially, the small sums that Facebook, Instagram, Twitter, and Snap are bringing in via in-app purchase are rounding errors for those companies’ overall revenues. Language, English, Bahasa Indonesia, Ting Vit, Espaol, German, Franais, Italian,, Bahasa Malaysia, Portugus, Turkish, Thai.
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It’s important to note that in-app revenue is really only material for TikTok. SnapTik is a great TikTok Video Downloader and free Download video Tiktok No Watermark online tool. “Its IAPs are similar to Facebook's in that users pay for coins which can be used to tip and pay for things from their favorite creators.”
“TikTok has had IAPs since its very beginning and its app revenue last year was a whopping $1.5 billion,” Blacker says. Then you just paste that link into SnapTiks designated field and youll have your watermark-free video in just a couple of seconds. The stock now trades at over 15x projected 2020 revenues, despite. Both numbers pale before its full-year revenue from last year. Snapchat’s parent company Snap has seen its stock rise by 30 this year, with its market cap standing at roughly 32 billion. It was hit with a slew of analyst downgrades following the latest earnings report. In 2020, the same quarter hit just $150 million. Snap stock is off nearly 79 year to date. In Q4 of 2022, TikTok generated over $350 million in in-app revenue. Daily revenue from Snapchat is hitting about $125,000/day, and growing steadily in 2023. Snap has been on this journey longer, and is making much more. Small potatoes, perhaps, but also likely the beginning of something bigger. Twitter pulled in almost $900,000 in February.
Instagram is hitting monthly in-app revenue of near $1 million in February.
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